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Mainstreaming Virtual Cricket Leagues in Vernac Audiences: A ShareChat Experiment

For 2 straight months, a cricket frenzy gripped nation stays glued to their screen for 3 hours of what has been rightly described as “non-stop entertainment” aka IPL. One thing that remains constant year after year is the space which IPL has exclusively crafted for itself in the mind of Read more…

By Sohil Bansal, 3 years2 years ago
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